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Strategy & Planning
6 min read
Why most strategies fail in the second quarter
The plan is rarely the problem. What breaks is the link between big priorities and the weekly decisions people actually make.
Isabel Moreau
Founding Partner
Most strategies look sensible in January. By June, many have quietly stopped guiding anything. The plan is rarely the problem.
Priorities without trade-offs
If everything is a priority, nothing is. Good strategies say clearly what the business will stop doing.
No link to the weekly agenda
Leadership meetings fill up with operational issues. Unless strategy has a fixed place in the calendar, it disappears.
Measures nobody owns
Every priority needs one person accountable for it and a small number of measures reviewed every month.