Test a new market before you enter it

A few weeks of disciplined customer research can save a year of expensive guesswork.

Principal, Growth

Expanding into a new market is one of the most expensive decisions a business can make. A few weeks of research can change the answer.

Start with customers, not data

Market reports show size. Conversations with potential customers show whether they would actually switch.

Agree in advance the evidence that would make you walk away. It keeps the decision honest.

A focused entry through one or two channels teaches you more than a broad launch spread thin.