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Consumer products
Entering the German market with a focused launch plan
Result
first-year revenue in a new market
Service
Growth & Market Entry
Duration
12 weeks
A consumer brand wanted to expand into Germany but had no evidence about where to start.
The challenge
The leadership team had three competing expansion ideas and limited budget to test any of them properly.
Our approach
We interviewed sixty retailers and buyers, sized each opportunity, and designed a narrow launch through two specialist channels.
The result
The brand reached six million euros in first-year revenue and has since rolled out to a third channel on the same playbook.
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